Lee Seung Gi Forever

Dedicated to my absolute favorite Korean singer/actor/MC Lee Seung Gi

Happy New Year! Seung Gi in Hanbok for Cuckoo and WeMAP CF

Leave a comment

Happy New Year! In Korean tradition, New Year’s Day is celebrated by eating a bowl of rice cake soup.  Many times, it also contains meat and or vegetable dumplings as well.  It’s Korean superstition that eating a bowl of it will ward off evil spirits.  It is called “Dduk Guk” or “떡국” in Hangul.  Another tradition is for younger people to formally bow to elders such as children to parents, aunts, uncles, grandparents and receive money in return called “saebae don”. “Saebae” or “세배”  in Hangul, ” 歲拜” in Chinese characters means “New Year’s bow”.  Not only do children bow, but adults also do it to their elders such as their parents, in laws, and elders such as grandparents. They do not receive money when they bow.  Everyone who pays their New Year’s respects to their elders then sit and get advice or well wishes for the coming year.  For children, it is a day to look forward to. 

Family gatherings are festive with the traditional game of “Yutnori”, where wooden sticks are thrown and the pattern in which they fall on top of each other determines how many spaces a team can move on a board.  The object is to reach all four bases first while capturing as many chips of the opposing teams.  Another tradition that many households observe is the wearing of the Korean traditional costume called Hanbok.  This word literally means “Korean clothing”.  Here’s a photo of Seung Gi dressed for New Year’s Day in a Cuckoo CF. Here, he is posed getting ready to bow. 

new years day sg cuckoo Credit: Cuckoo via weibo

Here’s a fancier photoshopped version for 2014:

new years day sg 4 fancy cuckooCredit: Cuckoo via weibo

new years day sg gift cuckooCredit: Cuckoo via weibo

new years day sg 2 cuckooCredit: WeMAP

This is a CF ad for WeMAP, the social commerce group, with Seung Gi wearing a different style Hanbok. The CF is for a gift that comes when a customer reserves a gift.  It is Korean custom to bring gifts such as apples, Asian pears, and various gift sets when visiting someone’s home.

Here is a photo of Rice Cake Soup or “Dduk Guk” (떡국)

rice cake soupCredit: Naver

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s