I accidentally ran across Lee Seung Gi’s CF while I was browsing online for a rice cooker. This ad is from a home shopping channel and online site called Home & Shopping. The current fad in Korea is ordering items featured on the live broadcast from your smartphone to get additional discounts and points added towards future purchases. As you can see below, every 2 to 3 days, they give additional discounts on top of your mobile phone discount if you pay with a particular credit card. In addition, if you purchase 100,0000 Won (approx $90 US) of merchandise in a month, they will send you a special gift.
All home shopping channels in Korea have some kind of promotion similar to this. One channel is currently offering a dozen cans of Alaskan salmon if you purchase at least 3 items worth 50,000 won (approx $45 US). In any case, I will definitely be looking into getting a Cuckoo rice cooker for my newlywed cousin 🙂