A Pizza Hut rep said,”Lee Seung Gi has a bright and friendly charm unique to him. With that, he maintained an extensive fan base. He fits well with Pizza Hut’s image of getting close to and giving enjoyment to consumers’ daily life”. “During all this time, he has been able to handle a variety of activities. As much as he’s proven the Seung Gi effect, we anticipate that he will capture consumers’ hearts and continue to increase positive feelings towards the brand as a CF model this year as well. ” With that, they revealed his contract renewal.
During the time that Pizza Hut has appointed Lee Seung Gi as their model, they recorded a 20,000,000 Won ($20,000 US Dollar) sales of “The Special Pizza”. Within one month of launching the “Wow Box”, 400,000 boxes were sold. The launch of “Crown Pocket” also exceeded sales of 1,000,000 pieces within 2 months, obtaining positive results and displaying the brand as a pioneer in its industry.
Korean to English translation by Elise Min, Lee Seung Gi Forever